$XXXm
Estimated savings
From a big-bet project I kicked off at Instacart. Details in portfolio.
Staff Product Designer who ships impact
Over a decade of experience building 0→1, scaling 1→$1B, starting and leading big bets across orgs.
Shipped impact
$4b+
Combined GTV impact
Shipped across several Instacart products.
2
Big bets funded
Initiated, designed, pitched, and got 2 projects funded.
3
Patents received
1x in banking, and 2 at Instacart for staples and household accounts.
3
Apps built
Shipping small bets on the side using Claude Code and Figma.
2
Books written
Helping designers land their dream design job and ace interviews.
Portfolio highlights
Staying focused in an attention-deprived world
Social Media. 24/7 news cycle. Unprecedented times every day. The world tries to steal your attention. But what if you could take it back? What if you could focus on chasing your dreams instead?
In 2026 I built this app to help you focus on your dreams. Hone your attention, track your progress and train your mind like an athlete.
Recent posts
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Building
29,651 tasks later—what I learned vibe coding my to-do app
Checking off tasks became an addiction but the app behind it was failing me.
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Career
If you build it, they won't come—and that's precisely the point
Most developers building apps today are asking the wrong question. The choice isn't “will people use this?”—it's whether you're building for them at all, or building something tailored so precisely to yourself that shipping it would ruin the point.
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Career
The rise of the Product Creator
How traditional tech roles are starting to collapse into one